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1. SPECIFY TARGET POPULATION

A clear, narrow focus is required. For each intervention, we must ask “who will benefit the most—while also making the greatest impact on the larger population?” This question is more relevant today than it ever has been before. Our unceasing attention is on health care of kids and women living in urban poverty.

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2. REPLICATE SUCCESSFUL METHODOLOGY

We must learn from the best, and do it better.—MMF does the same thing, with the same by adopting methodologies from international leading social development organizations.

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3. LEVERAGE EXISTING RESOURCES

We use what’s already there: schools, community buildings and critical infrastructure. There are excellent institutions serving people already. In community participation there is no shortage of skilled labor. So costs are reduced and local solutions strengthened through building partnerships that can last—and employing local talent.

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4. PROVE 100% COVERAGE

Innovation is one of our core values and central to our global strategy. We focus on being creative and agile, always learning, and prepared to take risks to accelerate change. To make a bigger difference, we continually explore new, better ways of working in partnership. We tailor our solutions to the contexts we work in, and work together with authorities and other sectors to embed them in wider plans and scale them up.

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5. HAND OVER THE REINS

We begin with the end in mind: a decisive exit strategy. Our true measure of success is when our healthcare projects thrive without MMF intervention, direction or funding. In the short-term, we co- create local businesses that implement our work. Long-term, these businesses are meant to and will outlive us.

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